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Experiment hypothesis

Constructing a hypothesis​

A key step in developing and designing an experiment is constructing a hypothesis. To help you structure your hypothesis in a meaningful way, we've provided a framework below with two helpful templates -- a simple one, and an advanced one.

Hypothesis Framework​

  1. Define the problem: What is the rationale for experimenting? What do you want to learn? What data do you have to inform your design? (Problem)

  2. Define the solution: What are ways in which you can change the experiences? What strategy will dictate the tactic for the experiment? (Strategy and Tactic)

  3. Define the measures for success: What proves this hypothesis to be true? What is the expected outcome? (Result)

Simple Hypothesis Template​

  1. Because we observed motivating data or feedback,
  2. We expect that change will cause expected metric impact.

Advanced Hypothesis Template​

  1. (TACTIC) By introducing X change 
  2. (STRATEGY) We can remove/create/reduce X
  3. (RESULT) And increase/decrease X metric  
  4. (TACTIC) By/with X solution and tactic